Company: RUX is an innovative startup gear brand based in Squamish, BC. Our mission is to create more time and space for people to enjoy life outside, by creating the most agile and sustainable systems to pack, move and use their gear.

Role: Digital Content Specialist
Hours: TBC. Part time or contract.
Start Date: ~July 2024

Job Description:

Help us up the ante on our digital content marketing! This diverse tech/creative role will contribute to a broad variety of digital marketing initiatives that help our high-growth e-commerce business thrive. The Digital Content Specialist should be an extreme digital generalist - as they will be exposed to our full-stack of marketing channels and projects, with lots of opportunity to contribute create content for all of our communication channels; website, social, and PPC.  

Deliverables:

Content creation and dissemination to increase and engage organic visitors and acquire new customers through organic and paid social.

Tasks may include:

• Organic social media
• Strategy, scheduling, content creation (photo, video, editing, layout) and content curation from partners, editing, sharing.
• User Flow - Lead Gen & Landing Pages
• Support new lead capture via social & lead gen efforts. 
• Improve our customer acquisition funnel with strategic landing pages.
• Email marketing
• Write, design, build, test & deploy campaigns, promos and flows
• Blog content creation
• With focus on SEO improvement and education.
• Community Engagement
• Outreach, Facebook VIP group, forums, chats. 
• Influencer/ambassador
• outreach and coordination
• Graphic Design
• for all of the above, and/or ads, flat sheets, hang tags, event material
• Trends and metrics
• finding and testing emerging digital marketing / content trends, reporting on website performance and customer insights

Skills & Experience:

• Social
• Experience and aptitude for social content creation, be it photo, video or written.
• Proven experience as a social media coordinator, on multiple platforms and automation tools. 
• Marketing - 
• Familiarity with online marketing strategies and marketing channels
• Experience in developing and executing digital marketing campaigns across multiple channels, including social media, email marketing, and website management.
• Photo / Video - Creative capture and proficient editing. 
• Copy - Strong creative writing skills for engaging blogs and social content. 
• SEO - Knowledge of SEO, keyword research and Google Analytics
• Web - Proficient on Shopify and building landing pages
• Graphic Design - Ability to translate and integrate our brand guidelines consistently across all visual designs including ads, flat sheets, hang tags, event materials, ensuring a cohesive and recognizable brand identity.
• Best Practices - Knowledge of digital marketing best practices, including SEO, SEM, and content marketing.
• Data - Strong analytical skills with the ability to use data to drive decision-making.

• Platforms - Shopify, Adobe Creative Suite, Klaviyo, Meta, Google, Notion
• Work style - Fast and eager learner. Ability to work independently and as part of a team, with excellent time management skills and attention to detail.
• Education - Post secondary education in marketing, communications, or a related field.

Apply: Apply online here

Wage range: $30-$40/hr