Top of snowy mountains, Black RUX 70L next to helicopter.

RUX Expands Horizons: Hello Europe

Posted by Kaylan Mackinnon on

At RUX, we've always been passionate about adventure and the beautiful outdoors. From the rugged terrain of North America to the breathtaking landscapes of the Japan, our gear has accompanied countless adventurers on their journeys. And now, we're thrilled to announce that we're taking RUX to the next level by launching in Europe! It's an exciting step forward for our little brand.


A New Journey

Our journey to Europe began with a simple idea: to make outdoor adventures more convenient, enjoyable, and memorable. We set out to create gear that would not only withstand the challenges of the great outdoors but also enhance the experiences of those who dared to explore. With this vision in mind, we meticulously designed and crafted our products, ensuring they met the highest standards of quality, versatility, and functionality.


Why Europe?

Europe's diverse landscapes, from the snowy peaks of the Alps to the lush forests of Scandinavia, offer a playground for outdoor enthusiasts of all kinds. Whether you're an intrepid hiker, a seasoned camper, or an urban explorer, Europe's natural beauty and rich history provide endless opportunities for adventure. It was only natural for RUX to want to be a part of this.

Close up of Ski Gear and RUX Gear

The European Collection

As we venture into Europe, we bring with us a carefully curated collection of RUX products. The RUX 70L Gear Tote, a symbol of durability and adaptability, is at the forefront of our European lineup. This versatile tote is ready to accompany adventurers on their hikes, camping trips, and explorations of ancient cities. Its weatherproof design ensures your gear stays dry, regardless of the unpredictable European weather.

Multiple RUX 70L's outside of massive tent, holding all the camping gear.

A Commitment to Sustainability

Our commitment to sustainability goes beyond borders. Just as we've embraced the North American ethos of preserving natural beauty, we're dedicated to helping protect Europe's diverse ecosystems. Our eco-friendly materials and production processes remain unchanged as we introduce our products to the European market. Sustainability isn't just a choice; it's an integral part of the RUX identity.

Two women hiking mountains in Europe.

Connecting with the European Community

Launching in Europe isn't just about introducing our gear; it's about connecting with a community of outdoor enthusiasts who share our passion for adventure. We're excited to build relationships within the European outdoor communities. We want to be a part of Europe's vibrant outdoor culture and contribute to its growth.

Man on the beach loading up his Jeep with his RUX gear after a big surf day.

What's Next?

As we embark on this new adventure, we're filled with anticipation and enthusiasm. We're looking forward to hearing the stories of European adventurers who choose RUX as their trusted companion. We're eager to see our gear become a staple in the European outdoor scene.

Stay tuned as we embark on this exciting journey together. Follow us on social media, explore our website, and be a part of the RUX community as we make waves in Europe. The adventure is just beginning, and we're thrilled to have you with us every step of the way. We are also on the hunt for any great European retail partners, content creator partners and media outlets that would like to review RUX. Please reach out to us on the DMs with any leads, or email us!

Banner for RUX Essentials Set

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