RUX is featured in the People article "the Best Gifts for Men, No Matter How Impossible They Are to Shop For".
"There are those who love organization and those who really wish they loved organization. Either way, the RUX 70L System is a crowdpleaser. We’re unsure if we should call this product a bag, an organization box, or a tech item because it is truly all three. The RUX 70L collapses when not in use for easy storage, and when you’re ready, it pops up to create a secure, waterproof storage system. Store it in the garage, haul it in the back of a truck, or carry it with the included straps. On top of that, an app keeps a running list (and pictures) of any items stored away in the 70L, so you won’t have to listen to a certain someone say, “Now, where did I put that?”"
Read the whole article here.