Tight Loose with Naas Foods

Tight Loose with Naas Foods

Posted by Joseph Schwartz on

The “Tight Gear, Loose Plans” mentality doesn’t just have to refer to adventures in the wild. “Tight Gear, Loose Plans” is a state of mind, a way of approaching challenges in life. The crew at Naas Foods encapsulates this approach perfectly. 

Founders of Naas Foods, Steve Dennis and Jordan White with a fresh catch of crabs

Located in Tofino, BC, Canada, the Naas Foods business focuses on sustainably harvested kelp to create a number of products all hand-processed out of their local facilities. From Seaweed Salad to Smoked Kelp seasonings, their products are as farm to table (West Coast style) as you’ll get. Owners and founders Stevie Dennis and Jordan White are out on the boat harvesting, in the shop prepping, at the desk selling, and constantly dreaming up the next move for their growing brand. If this isn’t “Tight Gear, Loose Plans”, we don’t know what is. 

Steve Dennis piloting a skiff through the picturesque Tofino coast.

We had the special privilege of going out in the boats with Stevie, Jordan and their team recently for a West-Coast adventure. Throughout the day we learned more about the operation, and what keeps them fired up. As Stevie masterfully negotiated the skiff through choppy water, he explained how sustainability is at the forefront of everything they do. Kelp doesn’t require fertilizer or feed, which makes it a leading form of sustainable agriculture. It also grows faster than any other plant in the world, land or sea. Not only do they harvest sustainably, but they run the business with the same approach. They work closely with the tight-knit Tofino community, and with the Nuu-chah-nulth First Nations. 

The group enjoying some fresh oysters

We eventually made our way to a remote, white sand beach for some food and hangout time.  Fire crackling, tunes playing, we roasted Rockfish wrapped in freshly-harvested kelp, slurped back oysters and boiled crab. It was a perfect afternoon on the West Coast, and a reminder of why Naas Foods does what they do, to celebrate and honor this amazing part of the world. 

The RUX Waterproof Bag carrying the catch of the day
A black RUX 70L featuring Naas Foods' signature kelp flakes and crab
A chef-prepped rockfish getting ready for the grill

← Older Post Newer Post →

Leave a comment

Journal

RSS
Sled RUX: Stefan Shier

Sled RUX: Stefan Shier

By Chris Fleugel

Welcome to Sled RUX! In this series we feature members of the RUX community, and share how they use RUX in their snowmobiling adventures. Do...

Read more
RUX Rides: Jensen Brehm's EarthCruiser

RUX Rides: Jensen Brehm's EarthCruiser

By Chris Fleugel

Who are you? What do you do? Where do you live? What makes you happiest? Muchos Holas! My name is Jensen, I'm the founder over...

Read more