April was a big one for us at RUX.
We kicked things off by officially partnering with Outside Van and picking up our approach van for the 2026 event season. It is a huge step forward for how we show up on the road, and we are fired up to start putting it to use.
From there, we pointed the van south and hit the road for Sea Otter. What followed was less of a straight drive and more of a rolling adventure. Rhys and Paris skied, surfed, and mountain biked their way down the coast, making the most of every stop along the way.
Sea Otter itself was everything we hoped for. We connected with a ton of new faces, caught up with friends from across the industry, and got to be right in the mix of the energy that makes that event so special. It is always a highlight, and this year was no exception.
The trip did not slow down on the way home either. On the way back, Rhys and Justin stopped in at the Fox Factory headquarters in Scotts Valley for a tour of the test lab, which was a pretty special look behind the scenes. They also made a stop at Proof Lab in Mill Valley, one of our RUX retailers, to connect in person.
They kept the momentum going with a stop at Mt. Shasta for some spring skiing, mixing in camping and long road days as we made our way back north.
All in, April brought a ton of momentum, fun, and new friends. It is exactly the kind of month that reminds us why we do this.
We are carrying that energy into the spring and seeing what else we can get up to.
Next stops are the Squamish Enduro and the opening weekend at the Whistler Bike Park.
See you out there.
