'Intermodal for the People'
by Jamie Bond on Sep 09, 2020
Have you ever bought anything, ever? Unless you got it at a craft fair, it came in an intermodal shipping container. You know the ones; big steel boxes you see on trucks, trains, and boats. They work equally well in all three of those modes - hence the ‘intermodal’ moniker.
It seems like an obvious solution, but until the ‘50s these didn't exist. Instead, everything that was shipped had to be loaded and unloaded multiple times for different transportation modes.
Sounds like a pain in the ass right? You know what else it sounds like? The way you currently deal with your own gear.
Yep. Stuffing things into clunky storage bins to be forgotten? Repacking it all into duffel bags to get it to your destination, shuffling everything into totes or backpacks for day-use, and filling in the blanks with reusable shopping bags. You know there’s a better way.
Why is it that industries have designed and built entire systems and philosophies around how to efficiently manage and move things between modes, yet when it comes to our personal lives it’s a total hodge podge of seasonal DIY solutions?
Our lead designer Tony has made it his mission to flip the switch on this situation. His lofty goal? To design and build an entire system of intermodal gear handling solutions for the people. Doesn’t matter if it’s home organization or a bad-ass expedition that needs your attention most.
Tony’s already working on it. Keep hitting us with feedback to help fuel his curiosity for what’s to come. Let's bring intermodal to the people!
RUX prototypes in action at the shop. More to come. Can’t wait.