Now The Real Work Begins

Posted by Jamie Bond on

Out of the maelstrom something has emerged. A RUX! We have custom aluminum extruded parts, 3d printed nylon components, a CNC polypropylene lid and recyclable polyethylene fabric. 

It all goes together and doesn't fall apart. Wow! Now what? 

Now we start ripping it apart; physically, technically and conceptually. We need to destroy these things in the most creative way. We need real life feedback and we need it fast. We need to figure out if this is even really something people will even use, how they’ll use it, when, where and if not, what needs to change so they will. We need to know if it can hold up to day to day banging around, throwing in the truck, going to the beach, or just to stack gear in the garage. If that’s you, get in touch. 

Julian Kenchenten photo.

When I think of where we were 2 months ago to today it kind of boggles my mind, from crude hand built one off prototypes to a batch of presentable testers, it gives me hope, because I know we have a long way to go. With all we’ve learned so far the next two months promise to be even more exciting.

product development RUX Design Story The Making of RUX

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  • You’ve come a long way baby. Looking forward to the next steps. If you need testers you know where to come. xoxo

    Nita Richardson on

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