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Birth of RUX and the (Almost) Last Kitten
Deep Thoughts RUX Brand Story

Birth of RUX and the (Almost) Last Kitten

Every time somebody packs their outdoor gear into a lidless shopping bag to get from the garage to the trailhead, a kitten dies. True story.

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It's a RUX Life
RUX Brand Story RUXlife

It's a RUX Life

All One Trip. Life, that is. Or at least the good life. One continuous heavy-flowing river of adventures and surprises, of logistics and challenges, of...

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Oh, Hello World
launch product development prototyping RUX RUXlife

Oh, Hello World

Oh, hello world. RUX here. Today I’m just a crude size-testing prototype, but tomorrow is a new day. Hide your fancy duffel bags and clunky...

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