Sociotechnical Systems vs Just Another Bag
Basically we’re talking about systems of things that make life better. Sounds good, right?
Who Let The RUX Out?
Plan A — Slide the family into an overland Jeep rental, head for the hills and see what happens. Wait, cancel that, because, well… #COVID....
Testing, Testing, 1 2 3
Build it, break it, fix it. Question it, change it, change it back. Revisit the core problem we’re trying to solve and for whom. Build...
Tight Gear Tuesday With Freeskier James Heim
#TightGearTuesday is back with our next unsung hero of tight gear and loose plans. This guy needs no introduction but we’re giving him one anyways.
Sustainable Product Lifecycle
As much as possible, RUX wants to be part of the solution, not part of the problem. It’s a work in progress for sure, but...
Be a Burrito, Not a Taco
Ever tried to strap a taco onto a pack horse before a trip to base camp? How bout a latching taco onto a roof rack...
Why RUX? The Startup Name Game
It’s a bird! It’s a plane! No wait, it’s a Rucksack! It’s a box! It’s RUX!!
Making a Logo - Startup Style
Our logo is so young the ink is still dripping off the digital pen that drew it. But what better time to share than story...
