Be a Burrito, Not a Taco
Ever tried to strap a taco onto a pack horse before a trip to base camp? How bout a latching taco onto a roof rack...
Why RUX? The Startup Name Game
It’s a bird! It’s a plane! No wait, it’s a Rucksack! It’s a box! It’s RUX!!
Making a Logo - Startup Style
Our logo is so young the ink is still dripping off the digital pen that drew it. But what better time to share than story...
Design Clarity… Or Something Like That
At this point we’re ten months into this process and we know exactly what we are doing and how we are going to do it…...
Time To Make Space
Life is a wild ride of actions and reactions, and we can choose to get taken for a ride, be it good or bad, or...
Gear Caving With Hoji - Tight Gear Tuesday #1
We’re rolling out a new blog series to shine light on the unsung heroes of the gear world, aptly named #TightGearTuesdays
Rabbit Holes - Chaos & Quasi Science in the Hunt for the Ultimate Bag-Box
The problem with trying to make something new is that it could be anything.
Keep Your Gear Tight and Your Plans Loose
Keep your gear tight and your plans loose. It isn’t just our motto, it’s a way of life. Like a sage drifter once told me,...