TL;DR: everything
There are a lot of Coolers out there. What makes the new RUX Soft Coolers so special? Well, let’s dig into it!
Great Insulation
Utilizing memory foam technology, the RUX Coolers retain cool temperatures more effectively, keeping your provisions optimally chilled for longer. Also, the protective nature of the memory foam allows the Coolers to double as a padded protective bag for electronics or camera gear.
Lightweight
The RUX Soft Coolers weigh significantly less than traditional hard coolers, or even overbuilt soft coolers that are on the market. The lightweight materials make for easy and quick transport through different adventure modes.
Designed for Modularity
As part of the RUX System, the RUX Coolers are designed to integrate efficiently into other RUX products, adding flexibility and utility to your RUX collection. The Cooler Cube nests within the Soft Cooler Bag for even greater insulation, and you can secure either Soft Cooler to almost anything!
