Secure Your Gear: Choosing the Right Mounting Solution for Your RUX 70L Are you ready to embark on your next adventure with your trusty RUX 70L gear tote? Whether you're...
Journal
Testing, Testing, 1 2 3
Build it, break it, fix it. Question it, change it, change it back. Revisit the core problem we’re trying to solve and for whom. Build...
Tight Gear Tuesday With Freeskier James Heim
#TightGearTuesday is back with our next unsung hero of tight gear and loose plans. This guy needs no introduction but we’re giving him one anyways.
Sustainable Product Lifecycle
As much as possible, RUX wants to be part of the solution, not part of the problem. It’s a work in progress for sure, but...
Be a Burrito, Not a Taco
Ever tried to strap a taco onto a pack horse before a trip to base camp? How bout a latching taco onto a roof rack...
Why RUX? The Startup Name Game
It’s a bird! It’s a plane! No wait, it’s a Rucksack! It’s a box! It’s RUX!!
Making a Logo - Startup Style
Our logo is so young the ink is still dripping off the digital pen that drew it. But what better time to share than story...
Design Clarity… Or Something Like That
At this point we’re ten months into this process and we know exactly what we are doing and how we are going to do it…...
Time To Make Space
Life is a wild ride of actions and reactions, and we can choose to get taken for a ride, be it good or bad, or...